Starting your business can be a dream come true, but it does come with its fair share of challenges too. One of the hardest things that you must do is to promote your business and spread the word about your offers. Doing this is not a walk in the park, but with the right preparation and support you will be able to make it work. With that in mi...

Small businesses have the opportunity to increase sales with Cyber Monday and Black Friday. More than 60% of consumers plan to spend half of their holiday shopping at local stores this year. These marketing strategies will help you capitalize on this opportunity for growth this holiday season. 1. Connect with customers via social media. This is a g...

The #1 step in growing your small business is marketing. Along with marketing, the goal of your business should be to gain repeat customers and build customer loyalty. A social media strategy that is effective and works is crucial to both of these objectives. Given this knowledge, a large number of small businesses only post on social media once a ...